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November 30th 2009 3 Comments

Challenge Your World: Finding new ways to do business

A couple of weeks ago, I attended a short conference at the Imperial Theatre in Montreal called Challenge Your World/Rendez-Vous 09.

Challenge Your World Website

Challenge Your World Website


Challenge Your World believes a new generation of business is upon us, that companies who are guided by sustainable practices can improve our lives and, of course, our world.

The main reason I went was to hear the keynote address given by Guy Kawasaki. To be honest, I thought it was kind of a weird fit, having a well-known tech guru/venture capitalist speaking at a conference about green living. But I couldn’t have been more wrong.

The core of the conference’s message was the promotion of a new “bottom line,” one that’s not governed by dollars, but by what benefits the environment and consumers. It was about finding a new way to measure profit and success. Good news in this economy.

Guy’s speech was all about innovation and entrepreneurship, how to get the most amount done with the least amount of dollars. In fact, one of Guy’s main points was that one day we would look back on this economic downturn as one of the most fruitful moments in entrepreneurial history.

So while their end objectives may have been different (a greener planet/high profits), both the conference and Guy’s keynote centred around the idea of finding new, less-costly ways of doing things. And never has their messages been more important than now – at a time when both money and resources are in short supply.

Read the blog post on NFB.ca detailing Guy Kawasaki’s Top 10 Tips for Innovative Entrepreneurs.
Visit the Challenge Your World website and check out their sustainable ideas, their video challenge and their monthly featured business.

Julie Matlin, guest blogger for the GDP webdoc

Tags: english posts · news

3 responses so far ↓

  • 1 fdubois // Nov 30, 2009 at 3:38 pm

    So funny, what a coïncidence.

    I just met Chris and Debbie from Challenge Your World last Friday, here in Montreal. We were exploring ways in which GDP films about entrepreneurs (of which there are a couple) could fit with Challenge Your World’s contents and vice versa.

    Content exchange is part of the GDP project, like apples are to an apple tree. We’re welcoming videos by users, photos by amateurs and texts by citizens who have something to say about the crisis.

    By the way, tomorrow’s film is about Temiscaming entrepreneurs who have to put up with the tough forestry sector and actually use the crisis to rebound and create. Create green jobs. Keep your eyes open for this.

    Frédéric Dubois, Web coordinator

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