A couple of weeks ago, I attended a short conference at the Imperial Theatre in Montreal called Challenge Your World/Rendez-Vous 09.
Challenge Your World believes a new generation of business is upon us, that companies who are guided by sustainable practices can improve our lives and, of course, our world.
The main reason I went was to hear the keynote address given by Guy Kawasaki. To be honest, I thought it was kind of a weird fit, having a well-known tech guru/venture capitalist speaking at a conference about green living. But I couldn’t have been more wrong.
The core of the conference’s message was the promotion of a new “bottom line,” one that’s not governed by dollars, but by what benefits the environment and consumers. It was about finding a new way to measure profit and success. Good news in this economy.
Guy’s speech was all about innovation and entrepreneurship, how to get the most amount done with the least amount of dollars. In fact, one of Guy’s main points was that one day we would look back on this economic downturn as one of the most fruitful moments in entrepreneurial history.
So while their end objectives may have been different (a greener planet/high profits), both the conference and Guy’s keynote centred around the idea of finding new, less-costly ways of doing things. And never has their messages been more important than now – at a time when both money and resources are in short supply.
Read the blog post on NFB.ca detailing Guy Kawasaki’s Top 10 Tips for Innovative Entrepreneurs.
Visit the Challenge Your World website and check out their sustainable ideas, their video challenge and their monthly featured business.
Julie Matlin, guest blogger for the GDP webdoc